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# Poultry eating into pork's dominance in China's Yangtze River Delta
- URL: https://news.cibocom.com/poultry-eating-into-porks-dominance-in-chinas-yangtze-river-delta/
- Published: 2026-06-05T00:00:00.000Z
- Updated: 2026-10-10T13:52:39.000Z
- Author: Cibocom
- Tags: pork, Yangtze Delta, People's Republic of China, Poultry

Poultry consumption in China's Yangtze River Delta is growing steadily, gaining market share from pork, [according to a report released by the USDA Foreign Agricultural Service](https://www.fas.usda.gov/data/gain/2026/04/china-poultry-demand-yangtze-river-delta?ref=news.cibocom.com).

Data from the Chinese National Statistics Bureau show that per capita poultry consumption in China increased from 8.4 kg in 2015 to 12.5 kg in 2024 — meaning the average Chinese consumer now eats about 1.5 times as much poultry as they did a decade ago. Pork, historically the dominant meat in China, now accounts for 68% of major meat consumption, with chicken at 18% and beef at 14%.

The shift is driven by poultry's lower cost, versatility and perceived health benefits, with pork price volatility accelerating substitution. The Yangtze River Delta region — comprising Shanghai, Jiangsu, Zhejiang and Anhui — represents about a quarter of China's GDP, with average per capita disposable income 1.5 times the national average, driving strong demand for higher-value animal proteins.

Foodservice expansion, e-commerce development and cold-chain improvements are identified as key drivers of demand, particularly for convenient and value-added poultry products.